How well do you understand your customers? Are you able to provide products that appeal and meet their preferences? Can you track the traffic head count to your store or to measure campaign hit rate by the number of customer
How would you measure the effectiveness of your marketing campaign? Does it translate to drawing footfall to your stores? Are you achieving higher ROI (Return on Investment) for every marketing dollar spent? Are you retaining customers and capturing new ones
What is Key to a retail merchandise buyer? What makes a great store? Do the products get the customers’ attention? Do products “fly out” of the shelves? Is the store display prominent? Do customers associate closely with your products, brand
What defines a good supply chain? Does it get the right product at the right time and at the right place? How efficient is it in cutting costs around inventories, transportation and warehousing? Besides merchandising , supply chain insight is
Have you fully utilized all possible channels to sell your products? Do you have the tools to track your customers from multiple channels collectively? Do you have an aerial view of your product performance and customers’ preference across all channels?
Are you engaging your customers on all fronts? Are you in-tune with the new media to stay current on trends? Are you able to identify trends that go viral which can impact your merchandise assortment? The realm of social